Your Message, Your Sign: Blogs for Business Owners and Managers

Three types of exhibition stand to promote your business

Exhibitions are a great way to attract new customers and promote your business. The key to success at an exhibition is an attractive and engaging stand. When you are planning your exhibition stand, you should be aware that there are a number of different types.

Pop-up stands

Pop-up stands can be used at multiple events. They are lightweight, portable and easy to set up. The frame simply opens out and locks into place, allowing you to assemble the stall quickly and simply. You can then fix your own displays and designs onto the panels, allowing you to customise them to your own needs. This makes them easy to update as necessary. Pop-up stands come in a whole range of sizes and shapes and are suitable for all types of venues, making them one of the most versatile types of stands you can have.

Modular displays

Modular exhibition stands come in panels that can be assembled together on the site. They have the advantage over pop-up stands that they can be rearranged and reconfigured according to the space where you are setting up the display. This makes them very useful if you take part in a lot of exhibitions in different-sized venues. They can be customised by having shelves and other accessories fitted to them. Although some of them will need a specialist to fit them together, others are designed to be assembled by the exhibitor, which makes them another simple solution.

Shell-scheme graphics

A third type of stand consists of shell-scheme graphics. These are used when the exhibition space provides a shell stand for the exhibitors, and all you need to do is cover the shell with your own designs. This is a very simple solution that means you do not have to assemble the stand itself but only provide the display that will be fixed to it. It is also a much cheaper method as you are only providing the designs. Not all exhibitions will offer a shell though, so if you do a lot of exhibiting you may find it more convenient to have your own stands ready to set up.

There are many other ways to set up an exhibition stand, including a completely bespoke option where the stand is designed entirely to your specifications. If you are still unsure about what type of stand would be best to promote your business, just talk to a supplier. For more information on custom exhibition stands, contact a professional near you.