Advertisements come and go, but for a local business, the holy grail of exposure is a permanent sign. If you're lucky enough to secure permission from the local authorities to put one up, make sure you're not missing out—this is a huge opportunity for your business, so you need to make sure you get it right. There are a few key questions you should ask yourself before you send your final design off to the manufacturers.
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What to Avoid When Creating an Exterior Sign for Your Business
An exterior sign or corporate sign for a business is very important, even if your business has been in the same location for many years; you may still need to draw in new foot traffic or ensure that new customers and clients can easily find the location. When you do create a corporate sign that will be placed outside, note a few common mistakes you'll want to avoid so you know your sign will be visible, durable, and satisfying for years to come.
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